Road Safety Scotland and The Scottish Government has launched a new Fitness to Drive campaign to inform the public about the links between health and driving and encourage drivers aged 60 and over to get regular eye examinations to continue driving safely.
The Fitness to Drive campaign will also ask 60+ drivers to reassess whether other health related issues are affecting the way they drive. The campaign will be live from 8 January across TV, video on demand, radio, digital, social and press supported by PR and partnership channels.
The campaign will also encourage family and friends who may have some influence on older drivers to initiate discussions about driving – which can be a sensitive topic.
View the Fitness to Drive TV ad on YouTube